BLAW is a fashion brand based in Spain with four stores: 
two in Barcelona, one in Madrid and another in San Sebastián.

We asked over 30 users, to make data-driven design decisions. What are their needs?

Our Goal
‍The UX/UI redesign of the multi-brand online store: turn the focus to the BLAW brand. Propose a new user journey and a new menu for a better user experience. Integrate the new rebranding of the BLAW brand.

"... Redesign ... where our own brand is the main focus point ...".

The Result
‍Concept and usability testings show a significant increase in a faster and more educated user experience. The users describe the navigation to the products as easy and effective. The users also notice the BLAW brand as the store-owned brand..