Gaab Manor is a men's suit e-commerce fashion website with a strong focus on tradition and heritage.

Tailored Excellence for Men's Suits

Our Goal
Design the Homepage for a men's suit e-commerce fashion website with a strong focus on tradition and heritage. But target a wider range of audience, including the younger age group.

A major challenge: The client hasn't provided any imagery, so I used Midjourney to create all the images used.

The Result
In User-Testings, the adjectives that have been used by the users to describe the look & feel of the new UI Design are very well aligned with the client's vision for this brand: classic but young, qualitative, traditional, unique, tailored, natural.